We uplift the lives of America’s producers by wiping out the stigma and shame of asking for help. We connect rural farmers and ranchers to stress management resources including, but not limited to, suicide prevention, substance abuse, general mental health resources, financial resources, and more. Most importantly, we connect agricultural workers to members of their own community who understand the challenges that the agriculture industry faces, and who have been trained to help struggling farmers, ranchers, and other industry workers find help.